When I grow up I want to be an artisan

Italian schools discover craftsmanship with Boarini Milanesi

A day in the life of an Italian craftsman. This is what children and teenagers aged 8 to 14 live at school in Italy, thanks to a no-profit initiative promoted by Italian luxury brand Boarini Milanesi.
This project’s aim is to raise awareness on
the importance of a fundamental piece of Italian heritage: craftsmanship.
Boarini Milanesi has chosen to invest in this initiative to hand down this precious ancient knowledge to the younger generations, unveiling the secrets of leather making and the fascinating universe of handmade objects.

<> – say Carolina Boarini and Matteo Rodolfo Milanesi, the founders of the Italian Maison. – <>

One of the most prestigious private schools in Bologna, the Maison’s hometown, has been the first to live this wonderful experience and has soon been followed by many other schools both in nothern and southern Italy.
The children are guided through the creation of an entirely handmade keychain. Using the finest Italian leather and ancient craftsmanship techniques, handed down in centuries from generation to generation, students discover the art (and the pleasure) of creating an object using nothing but their own hands.
Ask anyone in the world what “Made in Italy” stands for and the replies will be all the same: unmatched quality and unique savoir-faire. This initative goes way beyond that, as it highlights also the value of “Made in Italy” as a social force within the economy, teaching the young generations the importance of combining ethic and creativity.